Marcy Cent, Tynan Kugler


Marcy Cent, Tynan Kugler

Biography:

Marcy Cent

For nearly two decades, Marcy has provided strategic guidance and advisory support to physicians and hospital systems, helping them meet their business goals and implement systemwide opportunities. With over 12 years focused on the development of coordinated and comprehensive oncology service lines and 10 years working within multi-hospital health systems, she brings specific skills and insight into implementing highly actionable plans in the most complex environments. Marcy offers expertise in strategic planning, market assessments, new program development and implementation, program optimization, physician and hospital integration, multidisciplinary team facilitation, accreditations, quality metric development, facilities planning and programming, and more.

Marcy holds a Bachelor of Science in Business Management from Fairfield University and a Master of Business Administration from Emory University’s Goizueta Business School. She has a Quality and Process Improvement Black Belt Certification from Mercer University and is a member of the Association of Community Cancer Centers.

Tynan Kugler

Tynan’s experience includes performing fair market value compensation analyses, and valuations of medical practices and ancillary service lines, for a variety of physician and hospital transactions. Additionally, her experience includes valuations specific to the life sciences industry, including key opinion leader (KOL) compensation and fee-for-service arrangements. Tynan also conducts provider needs analyses and strategic market assessments. She has more than two decades of healthcare consulting experience, and before rejoining in 2007, spent several years assisting community hospitals/healthcare systems, academic medical centers, and physician groups with strategic planning related to the development of coordinated, comprehensive cancer programs. Tynan has specific expertise in medical, radiation, and surgical oncology and provides various related valuation and consulting services specific to these specialties.

She is credentialed as a Certified Valuation Analyst (CVA) by the National Association of Certified Valuation Analysts (NACVA) and is a frequent speaker on valuations and related topics for various healthcare organizations. Tynan is a member of NACVA, the American Health Law Association, the American College of Healthcare Executives, the Georgia Association of Healthcare Executives, the Association of Healthcare Internal Auditors, and the Medical Group Management Association. She is an advisory board member for the Cancer Center Business Summit and a past treasurer for the Kirkwood Neighbors Organization.

Tynan earned a Bachelor of Science in Biology at the College of William and Mary, a Master of Business Administration from the Goizueta Business School at Emory University, and a Master of Public Health from the Rollins School of Public Health at Emory University.